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Advertising
Sales and
Exhibit Sales
Management
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In return for the
following services, Potomac Media receives a commission on all net
sales (after discounts). Potomac Media, not the client, meets all office expenses in
the sales process allowing the client a
cost-effective way to gain and increase sales revenue without the burden of overhead cost, employee salaries and benefits. Our
services include the following:
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Advertising and Exhibit
Sales Management
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Advertising and Exhibit
Sales Revenue Projections
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Advertising and Exhibit
Sales Lead Sources and Prospects
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Advertisers and
Exhibitors Sales Database Management
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Market Analysis and
Research
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Reader Surveys
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Telemarketing Calls
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In-person Meetings with
Advertisers
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Trade Show Attendance
and Meeting with Prospects
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Media Kit Content,
Layout and Production
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Exhibitor Prospectus
Content, Layout and Production
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Ongoing Marketing,
i.e., Issue Alerts via Email, Direct Mail, Broadcast Fax
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Coordination and
Collection of Advertising Material and Artwork
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Sales Negotiations and
Finalization
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Advertiser and
Exhibitor Agreements
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Quarterly Call Reports
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Issue-to-Issue
Advertising Sales Logs
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Issue-to-Issue
Accounting Logs
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Conference Sales Logs
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Booth Assignments
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Annual Sales and
Revenue Reports
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Invoicing and
Collections
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Aging and Accounting
Reports
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Advice and Consultation
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On-site Conference
Assistance
Potomac Media
employs salespeople well-versed in all aspects of print, web site and
electronic publications, conferences and trade shows. We know well
the latest graphic design and desktop publishing software, various
printing methods, circulation management and activities, editorial
ethics and standards. We know what it takes to organize a conference
or trade show. We communicate effectively with all
department managers of your publication or conference. We answer
any question a prospective advertiser or exhibitor may have about your publication or conference. We troubleshoot, solve and avoid problems before they happen.
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